App Trio: Never a Dull Moment
When there’s no time off for life-changing trips, no money for artsy coffee runs and no free weeknights for front-row concerts, it seems difficult to make life interesting enough to share on social media. The weeks between tweets or Instagrams tick by, and users become “likers” instead of posters.
The new social media app Trio works to combat these lulls in social media by making it easy to post even when life gets boring. Users combine their friends’ or favorite celebrities’ photos and videos instead of relying primarily on their lives as inspiration. Launched on March 4, the app is aimed at teens and hopes to be the next Instagram.
“We fall into a similar platform to Tumblr and Pinterest,” according to Trio’s founder Misha Leybovich. “On Tumblr, you use other people’s content to write, and on Pinterest you use others’ content to make boards. On Trio, you use others’ content to make videos.”
Trio turns the focus of social media from presenting one’s “interesting life” into showcasing one’s ability to make clever video posts. Users search through Gifs, Instagrams, Vines and their own photos before adding music or voiceovers to create videos. Compared to Vine, posts can last longer and start with a title in large letters. Trios can be posted on virtually any other social media site.
While this setup takes away the pressure to create content, it takes time and effort to find materials to post. Users that don’t regularly watch Vines or obsess over celeb Instagrams may find it difficult to creatively combine material they’re unfamiliar with. For more specialized users such as Vine critics or celebrity fan accounts, using others’ content makes more sense. Trio makes sure all sources are legally accounted for so users don’t have to because they only use public, approved media.
Trio’s design combines elements from Instagram and Vine, making it easy to navigate. Users can like and “pass” posts and “retrio” their favorites. Videos are categorized by “challenges” as well, allowing users to post under themes to maximize views. With few users signed up, there’s plenty of space to become Trio-famous.
“Videos are the fastest-growing type of content on social media,” Leybovich said.
Although its design is familiar, Trio’s vision of social media’s purpose is revolutionary. By giving users interesting content and the responsibility to make it more entertaining, it challenges the idea that social media is merely to stay in touch or share experiences. Leybovich describes it this way: there are two types of social media. In the first, posts say, “Look how awesome my life is.” In the second (and where trio fits in), posts say, “Look how creative, funny or clever I am.” If the second form sounds more appealing, Trio makes it easy to bring your wit to content already published.
In short, for those wanting to stick with their birthday shout-outs and vacation pictures, Instagram remains a better option. For social media pros and those frustrated with the limitations of other video apps, Trio is an aesthetically pleasing, all-inclusive alternative. Those searching for a video app that does it all will agree with Leybovich’s three words to describe Trio: creative, expressive and fun.